Herman Williams – Founder
Little Genius Marketing
Welcome to Little Genius Marketing a Wilmington North Carolina SEO Company
Hi, I’m Herman Williams, owner of Little Genius Marketing in Wilmington NC, and we’re one of the top Internet Marketing Advertising Agencies in North Carolina according to the Google search engines.
Give it some thought … how did you find this page about Wilmington North Carolina SEO?
Exactly.
You probably did an online search for North Carolina SEO, NC SEO, Wilmington NC SEO or some variation of Search Engine Optimization, and there we were. Now think how hard it is to rank for SEO against everybody that does SEO.
And if you somehow landed here by accident and are wondering what this page is about, SEO simply stands for “Search Engine Optimization.” That’s just industry speak for making sure your website is completely optimized to be found and ranked highly by the search engines of which Google is the dominant player.
We also reference the term, “Local SEO,” which gets a little more specific with emphasis on your local market by using geo-targeting and local specific techniques to improve your local search engine rankings.
Successful SEO campaigns focus on “on-page optimization,” which includes the content and performance attributes of your website itself, and then beyond your website the focus goes to what are known as “off-page optimization factors” for ranking which include inbound links from other websites. This can include links and citations from local business directories and “buzz” about your business on social media sites like Twitter, Facebook, YouTube, LinkedIn and Pinterest. You probably never knew there was so much involved in SEO. To go a step further you can add Search Engine Marketing (SEM) to the mix which sounds like the same thing as Search Engine Optimization but technically refers to pay per click advertising versus organic rankings to get traffic.Who knew there was so much much to this NC SEO stuff? 🙂
In fact, local SEO Firm keywords are some of the toughest to rank for anywhere. Shouldn’t you trust the online marketing firm ranking on Google for their own business?
Our client sites are ranking on page 1 for 1000’s of the top keywords in Google, and we’re consistently near the top for “Wilmington SEO.” Will your business be next?
Call Little Genius Marketing for Wilmington North Carolina SEO
We can help you DOMINATE your competition too. If you need more online traffic and want to improve your website ranking, contact us today.
Business is booming in Wilmington, Brunswick County, Raleigh, Cary, Greensboro, Charlotte, Asheville and all over North Carolina right now, especially for businesses that rank online. But don’t think because this article is about “North Carolina SEO” that you have to be in North Carolina to get SEO Services from Little Genius Marketing. That’s the great thing about the World Wide Web … we can help small businesses anywhere there’s a market and internet service. (Note on Exclusivity: We only collaborate with one ranking client per niche, per city. We will not rank your competitors against you as long as you remain a client!)Â
No Hassle         No Contracts       No Competition
PPC vs Organic SEO
Are you familiar with “Google Adwords” and “Pay-Per-Click or PPC Advertising?” Online advertisers are paying Google over BILLIONS of dollars to promote their businesses. There’s nothing wrong with paying for traffic, but most people do it because they are too lazy or not competent enough to rank at the top organically where the best clicks come from. The good news is we can get you the same (maybe better) high quality visitors that other businesses pay Google a small fortune for in PPC Ads, and we do it at a small fraction of the cost.
Plus we can provide you with high quality web design, local marketing consulting and much, much more to help you generate and convert more sales leads.
Grow Your Business with SEO
If you have a company or business in Wilmington, North Carolina, SEO services are essential to help your business to grow and prosper. You may be running an offline business, but your customers are online trying to find you. Finding the best SEO company for your needs has, for a long time now, been an essential part of online advertising. And the majority of large businesses have already incorporated having an SEO Firm on retainer as part of their marketing strategy.
We understand small business owners may not be entirely clear on the benefits of online advertising, let alone the importance of SEO, but they do need to explore their options in order to ensure maximum visibility for their product or service.
Too often we see business owners who treat their website like an online version of their business card … like it’s something you hand out when you meet a new prospect hoping they will go online and check you out before they call you. It’s good to spread the word about your website whenever you can. But that’s not much of a marketing strategy if you’ve already done the hard part by having to actively find the prospect in the first place. On the other hand, a well-optimized site with a sound SEO campaign running in the background passively draws traffic and leads to your business day in and day out.
The point we’re trying to make is that things don’t always pan out like the famous line in the Kevin Costner movie, “Field of Dreams,” where they said, “You can build it and they will come.” On the internet you can build it, but they will not necessarily come if they can’t find you. However, apply a little Search Engine Optimization or SEO magic to the same site, and all of a sudden prospects are not only looking for you, but they’re knocking your door down to get to you.
The Benefit of Search Engines and this Local SEO Wizardry
At some point you’ve probably wondered how this whole internet game works? Like a giant digital library, search Engines like Bing and Google basically assist people in finding answers to simple queries on the Internet such as the location of a favorite restaurant in the area or a good local service contractor. By typing specific keywords into a search engine, individuals have access to numerous results arranged in order of importance or relevance to the keywords entered. Using our library example, the search result is like having the librarian point you to the correct row and then section of books on that row, and now its up to you to pick one … ranked 10 to a page.
Essentially an internet search is nothing but a request to solve a problem, and the top results are considered the best solution to that problem. For example, if you’re traveling and you’re hungry, you’ve got a problem. If your kids are hungry, you’ve got an even bigger problem. You decide to look online for a restaurant, and the search engine simply goes out and finds you the best one according to your search parameters. This is where having a top SEO firm working for you becomes so important. It’s all about the SEO to get your result to the top of the list. This is especially true for Local SEO as you want the search engine to easily match your business geographically to the customers in your area as they’re searching for your products and services.
Imagine if the internet weren’t organized like it is now. You’re hungry for a hamburger and you just start randomly searching through websites online being forced to wade through car dealerships, hair salons, plumbers and doctors until you finally find a hamburger joint only to realize it’s 2 states away. That wouldn’t make for much of a search experience, would it? Kind of like searching through a pile of random folders instead of having them organized in a file cabinet by category and alphabetized.
In fact, if it weren’t for search engines, people would have a hard time finding information on the Internet at all. Basically, search engine optimization helps people find information on the Internet by using reference words or keywords and making sure they have authority and relevance to the sites on which they are found..
If you want to be at the top in Google search, contact us today and we’ll create a plan specifically for your business.
So how important is Expert SEO to a business?
All businesses need a constant flow of leads and customer traffic. Fortunately the web is one of the best sources for traffic and lead generation. Think about the process for a minute. Web users have already “raised their hand” asking for your service or product the moment they login to a browser and type a search. They’re thrilled to find your page as an answer to their search. In almost every other medium, advertising is an interruption and an annoyance to your customers, but web search is quite the opposite … it’s an answer to their most burning question at that particular moment.
Because a majority of web users rely on popular search engines to find products and services, it makes sense to utilize SEO as a key component in any online marketing strategy. After all you want to be right there with an immediate answer to their most burning question. For a small business, employing the use of SEO means that buyers will find your products more easily which will translate to growth for the business. 90% of the business is done on the first page of the search results, so it doesn’t do much good to be online ranking at the back of the bus.
Unfortunately, many of the business websites we see are designed in such a random manner that Google and Bing can’t really tell if they are an authority site for the topic at hand. A simple example we see with cheap web themes and do-it-yourself website designs is on the home page, which is the most important page of the site. On many of these sites the home page is actually titled “home” in the url and in the title tag in Google’s search results. That may be ok if your site is about “homes,” otherwise Google is going to move on to a more relevant site. Yet another classic reason for having professional SEO and professional web design.
Business owners sometimes have a hard time trusting the workings of SEO to improve online marketing. SEO often appears to be some hidden voodoo that nobody can see or understand, and this mostly has to do with all the outrageous claims made by a few random, shady SEO companies, which fail to deliver. At Little Genius Marketing we’re happy to sit down with you and explain how it works, but honestly most business owners are just happy to rank at the top and don’t care why. And that’s fine with us too.
A solid marketing campaign has untold benefits, but often the complexities of an effective SEO Program can seem overwhelming to a small business. Overwhelm usually leads to paralysis, and paralysis leads to giving up as business owners choose to do nothing while the competition races by.
Let’s look at some of the benefits your website would get from seeking the services of a Wilmington North Carolina SEO Company like Little Genius Marketing.
Better Website Rankings = More Traffic
When you use a search engine, it usually displays a list of possible websites, which you then have to look through individually in order to find what you need. Most people settle for the first few websites on the list, and that’s why it’s important for your business to be on the first page. 90% of business is done on page 1 as most people admit they will never scroll on to subsequent pages.
Quite a number of factors play a part in improving a website’s rankings including on-page content and URL structure … it needs to be organized in a certain way and include a rich combination of informative text, images and video. Once all the elements have been properly utilized, your website will have more visibility. Your customers will be able to access your services and products because they will have an easier time finding your business.
Long Term Search Engine Placement
Search engine optimization can ensure that your website’s rankings stay ahead of other websites for a long time, ensuring that both new and existing consumers can continue to access the site in the future. SEO is a zero sum game, so you can’t sit idle. Only a handful of businesses get to be at the top of the rankings, but the payoff there is huge. The effects of a good SEO campaign last long enough to ensure a continued online presence at the top with steady and consistent customer traffic.
Brand Recognition and Awareness
Your products or services won’t sell much if no one has heard of them. That’s the whole idea behind SEO: to make sure people know about your business and making sure they spread the word.
The initial reaction online might not lead to big sales, but the good publicity is undeniable for the business in the long run. Brand recognition almost always leads to more sales because as people become more familiar with a product, they begin to trust it, and the high traffic on your website starts to generate consistent sales particularly when your website shows up throughout the internet for a number of terms. It gives the impression that your online footprint is very large and that you are an authority site. Your credibility is instantly assumed.
Affordability and High ROI
Each marketing campaign comes with its own costs and budget, and for the most part, the majority of advertising campaigns are costly. However, search engine optimization is a surgical move that ensures dependable turnover without requiring much of an investment. The alternative of buying all your traffic using Pay Per Click (PPC) can be a very targeted means of acquiring customers but also very costly to achieve the same result as organic SEO.
Enhanced Website Architecture
Part of search engine marketing (SEM) involves rebuilding or restructuring your website to become a content hub, which caters to your target market. This content hub should be filled with fresh, relevant information that your audience is hungry to consume. Products sell more when you craft the website into a traffic magnet, and this means working with an experienced web designer who can enhance visitors’ experience on your site and get rid of unnecessary bloat. Our WordPress Web Designs are meant to do just that. Most local websites should be designed around minimalist themes that convey the right message in the cleanest possible manner.
If you want to be #1 in the Google search engines, get a Little Genius. Email us with a brief description of your business and your goals. You’ll be glad you did.
No Hassle            No Contracts             No Competition